🌟 1. Self‑Defined Modest West Style
Marijka has built her brand around what she calls “Modest West”—a clean, conservative western aesthetic deeply rooted in her upbringing. Raised in rural Utah showing steers at county fairs and growing alongside 4‑H livestock events, her modest wardrobe and love for turquoise boots reflect a lifestyle that transcends fleeting trends
On Justin Boots’ Kick Your Boots Up podcast, she shared:
“I didn’t feel like there was a lot of people … dressing modestly … I decided … I wanted to dress modestly … and set that example.”
📸 2. A Self-Taught Creator & Photographer
- Marijka launched her Instagram in earnest after marrying in 2017. Although western fashion was just gaining popularity, she embraced bold staples like bell bottoms, sequin dresses, and vintage hats seen on fashion-forward accounts across the Southwest
- Early collaborations involved sending outfit posts in exchange for garments from boutiques nationwide. After two years of content creation, she began investing in professional photo shoots and charging for her work as she scaled up to full-time influencing
🤝 3. Brand Collaborations & Thoughtful Partnerships
Marijka frequently collaborates with major western brands like Justin Boots, Boot Barn, and Kimes Ranch. Her collaborations extend beyond modeling—she’s launched signature collections, including Lane Boots x Marijka, whose pink Smokeshow and Showdown styles reflect her own color preferences and offbeat design sensibility
In 2021, she partnered with The Wild Wrangler to create a pastel‑and‑floral collection, merging femininity with bohemian western vibes
🎙️ 4. Educator and Voice in the Industry
- Appearing on podcasts like Justin Boots’ Kick Your Boots Up, Marijka spoke as a leading authority on modest, age-inclusive western style and spoke about community building through integrity and consistency
- In interviews with outlets like Cowboys & Indians, she offered advice for influencer-brand collaborations—emphasizing aligned values, thoughtful pitches, and the importance of mutual trust
📱 5. Content & Beyond: Lifestyle, Horses, DIY
Marijka’s creative output extends past posting outfits:
- Styling tutorials, “get-ready-with-me” clips, and day-in-the-life videos.
- Home décor inspiration, simple food recipes, and updates on her journey learning horseback riding and rural life.
- She’s expanding on YouTube and growing her visual lifestyle presence beyond just fashion content
Her brand message centers on consistency, modesty, and authenticity—and it’s resonated widely with audiences who appreciate timeless looks that are both flattering and principled.
âś… Quick Profile Overview
| Attribute | Noteworthy Details |
|---|---|
| Style Focus | Modest West fashion: western style with conservative, clean designs |
| Content Creation | Self-photographs, plans shoots, makes styling & lifestyle videos |
| Collaborations | Partnered with Lane Boots (signature line), Wild Wrangler, Justin Boots, etc. |
| Community Impact | Guest stylist at NFR experience, influencer advice, pitches for aligned brands |
| Content Variety | Fashion, home décor, recipes, horse riding & homestead life |
🎯 What Defines Her Influence
- Authenticity: Marijka is self-taught and built her business on personal standards—never conforming to trends that conflict with her values
- Professionalism: Brands trust her to represent their image reliably, thanks to her consistent style and clear expectations
- Versatility: From styling tutorials to homestead routines, she balances approachable content with strong visual aesthetics.